I spoke with dozens of marketers at HIMSS13, many of whom were willing to talk with me on camera. As marketers, it’s our job to know what keeps our audience up at night. So when I asked healthcare B2B marketing leaders at HIMSS about the greatest challenges that CIOs were experiencing, I wasn’t surprised at […]
In honor of my exit from the Crescent City, here’s a video where HIMSS13 marketers answer the question: What’s the one thing they have to experience before leaving New Orleans?
I asked marketers at HIMSS13 today about the coolest party they’ve attended at HIMSS this year. Lots of different answers, but I think the general answer was, “We know how to make our own fun.”
HIMSS13 is big in the Big Easy. Word on the street is they expect 35,000 people to descend on New Orleans for this year’s conference. I descended myself into the New Orleans conference center at about 3:00 this afternoon, with the exhibit in full swing. The exhibit hall reminds me of Chile—long and thin. There’s […]
